Top 5 Reference Apps on iOS in Africa Q1 2023

In Q1 2023, the top 5 reference apps on iOS in Africa exhibited diverse trends in downloads, active users, and revenue. Here’s a detailed look at how each app performed throughout the quarter.

Google Translate saw a relatively stable trend in weekly downloads, peaking at around 19.8K in the first week of January and maintaining figures around 17K to 18K for the rest of the quarter. Weekly active users also showed a consistent pattern, starting at approximately 1.14M and slightly fluctuating to end the quarter at around 1.11M.

The Bible app experienced a peak in weekly downloads at 20.1K in the first week of January, followed by a gradual decline to about 14.2K by the end of March. Active users, however, showed a more stable trend, starting at roughly 520K and closing the quarter at around 573K.

Muslim Pro: Quran Athan Prayer had notable fluctuations in weekly downloads, with a significant spike to 23.7K in the third week of March. Weekly revenue also saw a peak at the end of March, reaching approximately $2.4K. Active users increased from around 132K at the start of the quarter to approximately 177K by the end of March.

The Oxford Dictionary app maintained a steady weekly download rate, hovering around 6.5K to 7.4K throughout the quarter. Revenue remained relatively stable, with a high of about $493 in the last week of February. Active users showed a slight increase, starting at approximately 12.6K and ending at around 13.7K.

Lastly, Athkar - أذكار had a notable increase in weekly downloads, reaching around 9.6K in the third week of March. The app’s revenue peaked at $285 in the same week. Active users grew from approximately 47K at the beginning of the quarter to about 56K by the end of March.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.